Tampa Bay Sun FC | My Site 1

Challenge
The foundation of the brand was in place, but the creative execution needed cohesion and momentum. The challenge was to align photography, video, and social storytelling with the team’s evolving identity while keeping up with the fast pace of an active season.
We aimed to define the team’s visual tone, build stronger emotional connections with fans, and set a creative standard that reflected the professionalism and vision of the organization.

Concept
The creative direction centered on energy, motion, and light. Each piece of content was designed to bring the “Sun” identity to life through visuals that felt cinematic, modern, and bold.
The concept celebrated the city and the players equally, combining high-end storytelling with community-driven content that reflected Tampa Bay’s spirit and pride.

Execution

Directed and produced photo and video content that highlighted the team’s story and visual identity
Led social media creative and content strategy to align tone, visuals, and messaging across platforms
Built and executed campaigns for team partners including Hard Rock, Essentia, and local businesses
Created in-stadium visuals and marketing materials to enhance the fan experience and strengthen brand presence
Collaborated with marketing, partnerships, and media teams to unify the creative direction across the organization
Helped guide postseason and championship content that captured the emotion and energy of the team’s success

Results
Tampa Bay Sun FC became one of the most recognizable and engaging brands in the USL Super League. The refined creative direction drove higher social engagement, deepened community connection, and gave the club a clear visual identity that resonated with fans.
Through consistent storytelling and bold creative, the brand grew beyond the field and became a reflection of Tampa Bay’s culture, energy, and creativity.

Meta Ads

Theme Night Assets

Match Day Templates

Backgrounds and Logos

A new star crowns the Tampa Bay Sun logo, symbolizing a championship legacy and the team’s continued rise.

Mood Board

This season’s look draws inspiration from light passing through a prism, capturing the energy, color, and movement that define Tampa Bay Sun.

Overview

Tampa Bay Sun FC, a professional women’s soccer team in the Gainbridge USL Super League, partnered with Eric to support their creative efforts during the club’s inaugural season. Initially brought on for videography, the scope expanded mid-season to include full creative management across video, photography, and graphic design. Today, Eric continues to lead the club’s creative direction, introducing a refreshed look and feel for the current season.