Partnered with Red Bull to capture athlete stories across multiple disciplines, highlighting the individuality, energy, and artistry behind world-class performance. The project focused on creating visuals that felt cinematic and authentic, reflecting Red Bull’s culture of movement and creativity.
Photography
Athlete Storytelling Branded Content
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Approach
Each shoot centered on translating the essence of each athlete into imagery that matched their craft. From the power and precision of track sprinter Kaylin Whitney, to the balance and control of BMX rider Terry Adams, and the freedom of kite surfer Gisela Pulido, every session was designed to show sport as self-expression.
The photography aimed to blend action and identity, pairing motion with mood, grit with grace, and discipline with style.
Execution
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Directed and photographed multiple Red Bull athletes across diverse environments and disciplines
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Created imagery that aligned with Red Bull’s global visual language while maintaining each athlete’s personal style
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Delivered a library of content used for storytelling, athlete promotion, and social media features
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Focused on dynamic compositions, natural light, and environmental context to elevate the emotion of each sport
Result
The work showcased the intersection of performance and personality, presenting athletes not just as competitors but as creators of energy, movement, and style. The content reinforced Red Bull’s reputation for authentic, story-driven visuals that celebrate the people behind the action.
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